The Progressive Data Management Manifesto
There is an equitable value-exchange between you and your customer
There is an equitable value-exchange between you and your customer
Tell your customers the value they will get in exchange for the supply of their data. If the value isn't enough for them, let them withhold its collection.
Good data management extends beyond the technical domain.
Good data management extends beyond the technical domain.
Stewardship is as important as Custodianship. Increased business value and reduced life-time risk is driven by informed and disciplined use of data across the entire business.
Full understanding and control remains with the customer
Full understanding and control remains with the customer
Trust is built by respecting the limitations on purpose and retention. As the relationship progresses, let the customer maintain complete understanding and control of their data.