Between you and me...

...we actually don't do much with data on this site. A bit weird, isn't it given it's a site about data marketing? The data "we" do collect is submitted through Google - you should have got their pop up as you loaded the site for the first time. I'll bet you just clicked on the "Got it" option and didn't try to "Learn More", so we should explain the consequence of this to you.

Don't worry, your first born still belongs to you. As you know, Google try not to be evil, but it's hard for them as they are omnipotent in the data world and have watched too many Bond movies for it not to go to their head. Any tool you use of theirs, they collect data on you. Any site you visit that uses their analytics, they collect data on you. Any site you visit on their advertising network, well guess what? They collect data on you.

What data do we collect?

So yes, this page, and all the others on the site, was built in Google Sites and uses Google Analytics - "we" can't trace it back to you personally, but the tool will drop an identifier on your device so "we" know, for example, if you have visited us before. "We" also use Google forms to collect personal details about you - so therefore does Google - and Google can draw all of the pieces it collects from you and form a very accurate picture of your behaviours. Make sure you read Google's Privacy & Terms and use Google's Privacy Settings to deliver them from potential evil.

Who are "we"?

With all these speech marks around "we", let's just do the definition of who "we" are. "We" are Data Marketing, a website put together by Debby Cannon. Yeah it's a bit schizophrenic currently but with hopes of growth to come.

How we use the data we collect

Now to be compliant with the GDPR and Data Protection Act in the UK, we have to tell you what we collect and how we use your data and stick to that. So, let's be transparent about this:

• For the purposes of Analytics, we use the legal basis of legitimate interests, to just look at an anonymised version of your visit to see how many visitors we're getting, where they go on the site and so on. We can see if someone has been before of course unless they deleted the cookie, in which case, we'll be perpetually fooled thinking they're new to us. We promise that we do nothing with these details other than mash them up with everyone else's and look only at an aggregated view to improve the site.
• Where you do provide us with personal information, when providing your comments on our blogs, for example, we'll asked you to tick a box which says you consent for us to collect and store your data according to certain limits. You should note though that you have only consented to the processing of your data in accordance with the statement you ticked and so we'll limit our use of the data to that purpose and not do anything else with it. All of this collected data is stored in a Google account associated to Debby Cannon and Data Marketing.

Data Retention

Unless otherwise stated (as you submit it through a form, for example), we'll delete any data after 12 months. Google store the data for longer though - so, like I said, make sure you read Google's Privacy & Terms and use Google's Privacy Settings to deliver them from potential evil.

And that's it. You have full rights according to the DPA and to make a complaint of course. In the first instance, please contact Debby Cannon, through the Contact Us page