Unlocking the potential

GDPR put data centre stage—and many top actors failed at the first audition. Data is a business asset with current and future value when managed correctly. But past mistakes have put organisations into defensive mode - security comes ahead of effective use. And now is the time to change that.

That's why I have set up Data Marketing - a place for the best advice on data-driven marketing. I want to help organisations unlock the power of data and manage it progressively, not defensively. I'm so passionate about this, I've even set out a Progressive Data Management Manifesto to this approach.

Data-Driven Targeting

My focus is on providing a capability to your business to access, understand and exploit the data you collect - enabling targeted and relevant interactions with your customers, and to develop a data strategy that is:

• not just about security and compliance;
• not just about service and measurement.
• but is also about the ability to drive future value for your business.

Transparency and Trust

I want you to build trust and an equitable relationship with your customers through transparency about the data you collect and then use it for data-driven decisions to best serve your customers' needs.

That means controlling access to and understanding of the data you hold to enable trust across all data users - whether that be staff, advertisers or customers alike.

Action and Reaction

I want you to extend the focus you put into GDPR beyond maintaining compliance, and into optimising your data management and use. GDPR marked the start of the revolution in data-driven marketing. And now is the time to journey on from there toward Progressive Data Management.

And I'm here to help

With over 20 years of direct and digital marketing and web development experience, I’ve built up a wide range of knowledge and resources for use in Data Strategy, Data Mining, Marketing Optimisation, Compliance and Privacy Management and I share these throughout the Resources section.

If you want to know more than your can find on this site, or to engage my services directly, please use the Contact Us page to get in touch.